Membership Rewards Mobile Strategy and Development

Set the mobile strategy and capability roadmap for American Express proprietary loyalty program to deliver customer and shareholder value through mobile-optimized experiences.  Led cross-functional team to ensure projects delivered on time & under budget.

Product Management of Starwood Preferred Guest Credit Card

Provided interim executive coverage on the Starwood Preferred Guest Credit Card Portfolio including product line actions, P&L management, loyalty marketing and overall partner relationship to drive acquisition, spend and loyalty to the portfolio.

American Express Members Project '08 Online Cause Marketing

Designed and implemented a 360° communications plan for Members Project '08, which empowered the American Express Cardmember community to submit and choose five project ideas to receive funding. Marketing activities included online marketing, promotion tools to generate viral marketing, e-mail campaigns and paid advertising.

New Product Development

Lipson Marketing has significant expertise in New Product and Program Development. Services include end-to-end project management including concept development, financial analyses, overseeing technology development, creation of operational procedures and planning market launch campaigns.

·       Project Manager of technology development and marketing materials for rewards-based consumer card.

·       Business leader for development of Puerto Rico market credit card. Coordinated multiple ad agencies, marketing & legal teams to create bi-lingual materials. 

·       Kathy Landau On-the-Go Style – women’s clothing line developed and sold on QVC

Small Business Segment

Lipson Marketing has extensive expertise marketing to the small business segment.

·       A series of marketing initiatives were designed and implemented to acquire high value small business customers for American Express. These initiatives increased share of this segment, introducing vertical marketing campaigns and building a multi-channel, multi-step acquisition approach.

·       For Dime Savings Bank, developed product line positioning for small business banking division.

·       Felicia provided small business issues expertise for the Cuomo gubernatorial campaign.