PRODUCT
B2B and B2C GIFT CARD PRODUCT DEVELOPMENT
Led program delivery from concept to launch of new digital products and capabilities. Responsible for ongoing prioritization of backlog, execution of project deliverables and stakeholder management. Used agile methodologies for tech development.
MEMBERSHIP REWARDS MOBILE STRATEGY AND DEVELOPMENT
Set the mobile strategy and capability roadmap for American Express proprietary loyalty program to deliver customer and shareholder value through mobile-optimized experiences. Led cross-functional team to ensure projects delivered on time & under budget.
PRODUCT MANAGEMENT OF STARWOOD PREFERRED GUEST CREDIT CARD
Provided interim executive coverage on the Starwood Preferred Guest Credit Card Portfolio including product line actions, P&L management, loyalty marketing and overall partner relationship to drive acquisition, spend and loyalty to the portfolio.
NEW WEBSITE FOR YOUNG PEOPLE’S CHORUS OF NEW YORK CITY
YPC wished to create a new website to reflect its current stature and branding, with an intuitive user interface. Worked with digital agency, staff and Board to successfully develop and launch website that encourages engagement, investment and is easy for non-technical staff to update. Users, bookings, audition inquiries, school inquiries and online donations have all increased post-launch.
MARKETING
E2E MARKETING TRANSFORMATION
Project lead for cross business unit initiative to build customer-centered approach to marketing that is comprehensive and analytically based. Worked with internal pilot teams and external consulting team to develop consumer based marketing strategies to improve market planning and gain experience at customer centered marketing execution.
AMERICAN EXPRESS MEMBERS PROJECT ONLINE CAUSE MARKETING
Led marketing and communications for American Express' Members Project, an innovative online community, which significantly lifted brand advocacy ratings using social media to engage consumers. Designed and implemented a 360° communications plan including online marketing, promotion tools to generate viral marketing, e-mail campaigns and paid advertising.
REFERRAL MARKETING
Scaled referral marketing for financial services client. Drove over 600% growth in profitable and efficient acquisition through improved digital journey, active marketing campaigns, offer testing and social media.
PARTNERSHIP ACQUISITION
Led new customer acquisition for 3 co-brand small business credit card portfolios through digital and in-person sales channels. Delivered 25% growth through enhanced digital targeting and small business specific messages and offers.