Marketing planning- New product development - Campaign Design and Execution -  Executive coverage

New Product Development

Lipson Marketing has significant expertise in New Product and Program Development. Services include concept development, financial analyses, overseeing technology development, creation of operational procedures and planning market launch campaigns.

• Project Manager of technology development for rewards-based consumer card.
• Business leader for development of Puerto Rico market credit card. Coordinated multiple ad agencies, marketing & legal teams to create bi-lingual materials. 
• Kathy Landau On-the-Go Style – women’s clothing line developed and sold on QVC

 Small Business Segment

Lipson Marketing has extensive expertise marketing to the small business segment.

• A series of marketing initiatives were designed and implemented to acquire high value small business customers for American Express. These initiatives increased share of this segment, introducing vertical marketing campaigns and building a multi-channel, multi-step acquisition approach.
• For Dime Savings Bank, developed product line positioning for small business banking division.
• Felicia provided small business issues expertise for the Cuomo gubernatorial campaign.